Jeremy Moser Buzzword Replacement Checklist for Copywriting:
| Innovate | Describe what your product is changing |
|---|---|
| Breakthrough | Describe new technology |
| Revolutionary | Faster, better, cheaper than x competitor |
| Amazing | Specific benefit |
| Utilize | Use |
| Leverage | Benefit from |
| Market leader | Tell how many customers you have |
| Best in class | Show reviews that prove this. Don’t say it. |
| Industry standard | Trusted by industry professionals |
| Fast delivery | 2 day shipping |
| Superior | Rated better by 9 out of 10 customers |
| High quality | Built from titanium |
| Simple | Easy to use |
| Unleash | Grow, improve |
| Unlock | Increase |
| Beautiful | Captivating |
| Optimized | Integrated with |
| Minutes | 3 minutes (specificity is more believable) |
| Uncompromising (quality) | Describe how it’s built |
| Supercharge | Improve or increase |
| Growing community | 500 users |