*Newsletters are trickier to write than short form content.
Short form writing can hide unclear thinking. Long form can’t.
Long form also must be persuasive in order to keep your reader engaged.
Below is a list of questions you can answer in each section of your newsletters.
You don’t need to answer each question.
Pick a few that make sense for each section of your newsletter.
Answer them one by one, bridging the gap between them.
-Taylin John Simmonds*
Intro Section (Problem)-
- What does your audience believe? Call it out.
- What popular advice do most people accept as true? Call it out.
- What is everyone else doing? Call it out.
- What’s an observation you noticed? Call it out.
- What problem is your reader experiencing? Call it out.
Bridge Section (Pain)-
- What is wrong with their beliefs? Call it out.
- Where is their belief failing them? Call it out.
- Why is this popular belief wrong? Call it out.
- How will this belief prevent them from getting ahead? Call it out.
- Why is it NOT their fault that they believe this advice? Call it out. (Displace their blame).
- What pain do their problems cause them? Call it out.
- How will this pain ruin their lives if they don’t take action? Call it out?
Solution Section (Promise) -
- What new solution can you offer them? Call it out.