Step 1 - Referencing last week’s homework (Digital DNA), insert your top 5 creators and their 3 content pillars.
Note: If you already know your content pillars, feel free to skip to Part 2.
| Top 5 Creators | Content Pillar 1 | Content Pillar 2 | Content Pillar 3 |
|---|---|---|---|
| Example - Dan Koe | One person business | Spirituality/ Philosophy | Content creation |
Step 1 - Using part 1 as reference, take the content pillars that appeared the most often, and plug the top 5 into the table below.
Step 2 - Once you have your top 5, narrow them down into the top 3 pillars you’d like to write about.
Step 3 - Choose your ‘core pillar’ from the Top 3 Pillars list. Now you know your niche.
| Top 5 Pillars | Top 3 Pillars | Core Pillar |
|---|---|---|
| Example - content creation | ||
Within each pillar, what transformations are you able to offer your audience?
Note - If you don’t know this yet, feel free to skip this section until you have future clarity.
| 3 Pillars | Transformation |
|---|---|
| [Pillar 1] | Example - I help businesses 10x your email open rates with modern copywriting practices |
| [Pillar 2] | Example - I help busy entrepreneurs stay in shape with diet and exercise plans that only take 1 hour a day |
| [Pillar 3] | Example - I help creators build and monetize their audience by showing them how to create online businesses |
Complete the following table: