30 Second Hook Tips List

Your Hooks Must Have:

Hook Must’s Examples
Target a specific demographic Writers, body builders, entrepreneurs, experts, beginners
Be a relevant topic people care about Making money, productivity, health, happiness
Outline a clear benefit the reader will receive *$4,000/mo
22x the focus
12 LBS of muscle*
Incite curioisty A simple system for mastering Ernest Hemingway’s simplistic writing style:
Be direct about what is being offered 10 quick productivity hacks to 22x the focus
Never sound gimmicky or "too good to be true" $1,000,000 in 30 days

Your Hooks Could Have:

Hook Could’s Examples
Use social proof to increase credibility Last year my agency sold 20,000 info products totally $200,000 in revenue
Create a low perceived effort to read it (2 minute read)
Provide a desired timeline for results … in 6 weeks or less